#Ready4OE2: Effective Strategies for the Second Open Enrollment Period

With the second open enrollment period (OE2) kicking off on November 15, 2014, Enroll America hosted an eight-part webinar series in October to help enrollment stakeholders get #Ready4OE2. The eight-part series showcases successful strategies from OE1, covers concrete lessons learned that can be applied to OE2, and highlights how OE2 will be different from OE1.

Recordings and slides from all eight webinars are available below. Be sure to share these webinars with everyone you know who is working to maximize the number of people who sign up for health coverage!

Recordings and Slides

→ Round Two: Prepare for Success in the Second Open Enrollment Period (OE2)

→ Outreach 2.0: Applying Lessons Learned When Connecting With Specific Uninsured Communities

→ Successful Recipes to Reach Rural Communities

→ Building Capacity: Partner Engagement and Grassroots Organizing

→ Health Insurance Literacy: Key Considerations for Enrollment Stakeholders

→ Partnering With Agents and Brokers to Boost In-Person Assistance and Enrollment

→ Enroll America’s Communicator’s Guide: How to Message Get Covered, Stay Covered

→ Plan for Success! Monitor and Measure for Guidance

Plan for Success! Monitor and Measure for Guidance

Wednesday, October 29, 2014, at 2:00 p.m. ET

Taking a data-driven approach to consumer outreach is one of Enroll America’s core strategies to meet consumers where they are and with the information they need. In preparation for the second open enrollment period (OE2), Enroll America updated its outreach model. Our outreach model supports our national campaign, Get Covered America, and allows us to focus our conversations and events on consumers who are most likely to be uninsured. In this webinar, we were excited to share with partners what our model update means for conducting outreach during OE2 and beyond. Participants also heard about what can be done to ensure that outreach planning and implementation is as effective as possible. This webinar is appropriate for enrollment stakeholders interested in learning more about how data and evaluation can drive successful outreach and enrollment efforts.

Speakers:

  • Jennifer Sullivan, Director of the Best Practices Institute, Enroll America (Moderator)
  • Ricky Gonzales, Deputy Director of Analytics, Enroll America
  • John Gilbert, National Field Director, Enroll America
  • Dayanne Leal, Deputy Director of State Assistance, Enroll America

Watch the Recording:

View the Slides:

Click here to download the slides.

Enroll America’s Communicator’s Guide: How to Message Get Covered, Stay Covered

Monday, October 27, 2014, at 2:00 p.m. ET

As health coverage communicators, our first priority is to give consumers the confidence they need to get covered and stay covered. Please join us as we offer lessons learned in effective messaging in both press and digital space from the first open enrollment period. We discussed our strategy for continuing to motivate uninsured consumers to action into the next enrollment period and explaining the process for those renewing. This webinar also focused on important messages for engaging young adult, Latino, and African American populations.

Speakers:

  • Jessica Barba Brown, National Communications Director, Enroll America
  • Jonathan Shields, Director of Spokesperson Communications, Enroll America
  • Sara Little, Director of Content and Social Media, Enroll America

Watch the Recording:

View the Slides:

Click here to download the slides.

Partnering With Agents and Brokers to Boost In-Person Assistance and Enrollment

Thursday, October 23, 2014, at 4:00 p.m. ET

The first open enrollment period (OE1) affirmed the critical role in-person assisters play in helping consumers get covered. Join Enroll America and partners to learn about the role agents and brokers can play, and the successful partnerships that brought agents and brokers together with other enrollment stakeholders to increase assistance capacity during OE1. With the second enrollment period (OE2) quickly approaching, speakers discussed how to apply lessons learned to ensure consumers get the help they need to get covered and stay covered. This webinar is appropriate for stakeholders working on outreach and enrollment assistance.

Speakers:

  • Molly Warren, Policy Analyst in the Best Practices Institute, Enroll America (Moderator)
  • Marcy Buckner, Senior Director of State Affairs, National Association of Health Underwriters
  • Heather Dummer Combs, Enrollment Project Manager, Milwaukee Health Care Partnership / Milwaukee Enrollment Network (MKEN)
  • Nick Duran, Florida State Director, Enroll America

Watch the Recording:

View the Slides:

Click here to download the slides.

Health Insurance Literacy: Key Considerations for Enrollment Stakeholders

Monday, October 20, 2014, at 2:00 p.m. ET

Here at Enroll America we want consumers to get covered, and stay covered, and research shows that the more consumers know about the Affordable Care Act and health insurance, the more likely they are to keep their coverage. We know that helping consumers understand their options, select a plan that meets their need and budget, and learn how to use their coverage once enrolled is crucial, but incredibly challenging. Join Enroll America and Consumers Union to learn about the critical connection between health insurance literacy and retention and how to talk about some of the key health insurance concepts consumers struggle with. We also shared some useful resources to keep in your back pocket as these issues continue to come up in the months ahead. This webinar is appropriate for enrollment stakeholders interested in addressing gaps in knowledge about health insurance among consumers to make sure they get covered, and stay covered!

Speakers:

  • Lynn Quincy, Associate Director for Health Reform Policy, Consumers Union
  • Sophie Stern, Deputy Director of the Best Practices Institute, Enroll America
  • Ricky Gonzales, Deputy Director of Analytics, Enroll America

Watch the Recording:

View the Slides:

Click here to download the slides.

Building Capacity: Partner Engagement and Grassroots Organizing

Thursday, October 16, 2014, at 1:00 p.m. ET

Grassroots organizing was a key factor in connecting individuals to marketplace, Medicaid, or Children’s Health Insurance Program coverage during the first open enrollment period (OE1), and will remain a crucial component of enrollment work heading into OE2. Learn about data-driven grassroots and partner engagement strategies that will help maximize your outreach and enrollment efforts, including how to build and sustain a volunteer program, increase in-person help in your community, and multiply your effect through innovative partner engagement work. This webinar is appropriate for community organizations working on outreach and enrollment.

Speakers:

  • Christopher Mendoza, National Special Projects Director, Enroll America (Moderator)
  • Rev. Derrick Harkins, National Director of Faith-Based Initiatives and African American Engagement, Enroll America
  • Jennifer Roniger, Director of State Assistance, Enroll America

Watch the Recording:

View the Slides:

Click here to download the slides.

Successful Recipes to Reach Rural Communities

Tuesday, October 14, 2014, at 4:00 p.m. ET

Reaching out to uninsured individuals in rural communities requires unique solutions and a touch of creativity. This webinar covered a few things you should consider when conducting rural outreach and highlighted successful outreach strategies used during the first open enrollment period to engage the rural uninsured. Learn about practical and replicable strategies that you can implement to engage the uninsured living in the rural areas near you!

Speakers:

  • Dayanne Leal, Deputy Director, State Assistance, Enroll America (Co-Moderator)
  • Nicole Oehmke, California Project Director, Enroll America (Co-Moderator)
  • Randi Clark, Communications Specialist, Worcester County Health Department
  • Victoria Stephan, Consultant, Inland Empire Coverage and Health Initiative (IE-CHI)
  • Beatriz Grant-Toro, Outreach & Enrollment Assistant, Indiana Health Centers, INC.

Watch the Recording:

View the Slides:

Click here to download the slides.

Outreach 2.0: Applying Lessons Learned When Connecting With Specific Uninsured Communities

Wednesday, October 8, 2014, at 2:00 p.m. ET

Enroll America always has our eyes and ears open for best practices to reach and enroll the uninsured. Please join us to walk through effective outreach and in-reach strategies identified during the first open enrollment period (OE1). Learn how to integrate these lessons learned to maximize your work for OE2. Enroll America staff provided examples of data-informed tactics and unique solutions to challenges when conducting in-reach and outreach work. This webinar focused specifically on how to engage young adult, Latino, and African American populations.

Speakers:

  • Ani Fete, National Director of Partner Engagement and Outreach, Enroll America (Moderator)
  • Ambar Calvillo, National Director of Stakeholder Engagement, Enroll America
  • Jose Plaza, National Director of Latino Engagement, Enroll America
  • Rev. Derrick Harkins, National Director of African American Engagement, Enroll America

Watch the Recording:

View the Slides:

Click here to download the slides.

Round Two: Prepare for Success in the Second Open Enrollment Period (OE2)

Thursday, October 2, 2014, at 2:00 p.m. ET

Join Enroll America for the first in our #Ready4OE2 webinar series — Round Two: Prepare for Success in the Second Open Enrollment Period (OE2). This webinar prepared participants with the must-know information and key messages to help more Americans get covered and stay covered during the second open enrollment period. How will OE2 will be different from OE1? What are the most effective messages for engaging consumers? What outreach and enrollment resources will Enroll America provide for partners in the coming weeks and months? This webinar is appropriate for all partners working on outreach and enrollment.

Speakers:

  • Jennifer Sullivan, Director of the Best Practices Institute, Enroll America (Moderator)
  • Sophie Stern, Deputy Director of the Best Practices Institute, Enroll America
  • Jonathan Shields, Director of Spokesperson Communications, Enroll America
  • Adam Stalker, National Digital Director, Enroll America

Watch the Recording:

View the Slides:

Click here to download the slides.

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