Effective Messaging for Young Americans

With the wide variety of health coverage options available through the Affordable Care Act, getting the word out about these new opportunities is critical for young Americans. A tracking poll found that more than 7 out of 10 young adults view health insurance as something that is “very important” and something they need.9

Most Important Motivators for People Under 30

Here are the top three messages that motivate young Americans to learn more about the new health coverage options through the Health Insurance Marketplace:

  • If you or a family member gets sick, you won’t have to worry about big medical bills or going bankrupt.
  • You will be able to find a plan that fits your budget.
  • The insurance plan you choose will be there to cover the care you need.

Best Messengers

  • Someone like them
  • Someone their age and who has experienced the process of applying for health insurance
  • Family member (mom)
  • Doctor

How to Talk About Applying

When asked, uninsured Americans get nervous about the process of applying for health insurance. In order to make them feel more confident in their ability to apply, it’s important to emphasize that they will be able to:

  • Find in-person help to answer questions and assist them with filling out the application.
  • Find out what kind of financial help they might qualify for.
  • Find the plan that is best for them.
    • The Marketplace allows consumers to easily compare the cost and coverage options of different plans.
    • Consumers can see what their premium, deductibles, and out-of-pocket costs will be before they decide which plan to enroll in.
    • All insurance plans cover doctor visits, hospitalizations, maternity care, preventive health care, and prescriptions.

Young Americans Need and Value Health Insurance → 65 percent of young adults ages 18-24 worry about not being able to pay medical bills for a serious illness or accident, and more than 4 in 10 worry about paying bills for routine health care.10 → 51 percent of uninsured young adults reported problems paying medical bills or said they were paying off medical debt.11

  • 43 percent said they had used up all of their savings.12

 

 


Footnotes

9 Kaiser Family Foundation. (June 2013). Kaiser Health Tracking Poll: June 2013. Retrieved from http://kff.org/health-reform/poll-finding/kaiser-health-tracking-poll-june-2013/

10 Kaiser Family Foundation. (June 2013). Kaiser Health Tracking Poll: June 2013. Retrieved from http://kff.org/health-reform/poll-finding/kaiser-health-tracking-poll-june-2013/

11Collins, S.R., Robertson, R., Garber, T., & Doty, M.M. (June 2012). Tracking Trends in Health System Performance, The Commonwealth Fund. Retrieved from http://www.commonwealthfund.org/~/media/Files/Publications/Issue%20Brief/2012/Jun/1604_collins_young_uninsured_in_debt_v4.pdf

12Collins, S.R., Robertson, R., Garber, T., & Doty, M.M. (June 2012). Tracking Trends in Health System Performance, The Commonwealth Fund. Retrieved from http://www.commonwealthfund.org/~/media/Files/Publications/Issue%20Brief/2012/Jun/1604_collins_young_uninsured_in_debt_v4.pdf

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