Whether you’re looking for general information or you work with specific groups of uninsured Americans, we’ve got resources for you.

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Application Assistance

  • Certified Application Counselor Organization Toolkit

    Updated November 2014

    Certified Application Counselors play a critical role in providing in-person enrollment assistance. Enroll America can help organizations learn how to become a CAC organization, recruit volunteers to serve as individual CACs, and identify other community partners to work with.

  • Application Assistance 101

    December 2013

    You may be a navigator, a certified application counselor (CAC), an in-person assister (IPA), or a staff member at a community health center (CHC). But regardless of your title or where you work, if you help consumers apply for health insurance (including Medicaid and the Children’s Health Insurance Program — CHIP) through the marketplace, this resource includes questions to consider and best practices to implement.


  • Muslim Faith Engagement Toolkit

    November 2015

    A guide to working with leaders in Muslim communities to get the word out about quality, affordable health coverage options.

  • Health Care in the Pulpit

    Updated October 2015

    This toolkit describes how faith leaders can apply innovative campaign tactics and offers best practices to conduct outreach and help their communities enroll in quality, affordable health coverage.

  • Black Greek Life Engagement Toolkit

    Updated October 2015

    As respected community organizations with a history of service, undergraduate and graduate black lettered fraternity and sorority chapters are well-positioned to get the word out about health coverage options. This toolkit describes innovative campaign tactics black fraternities and sororities can use to connect community members to new health coverage options. In addition, this toolkit provides talking points and action steps for individuals and organizations looking to engage and build partnerships with undergraduate and graduate chapters.

  • Young American Engagement Toolkit

    July 2015

    The uninsured rate for young adults has dropped dramatically, but ongoing outreach will be critical to helping even more young Americans get covered and stay covered. This toolkit outlines health insurance options for young adults and lays out action plans for how individuals and organizations can meet young Americans where they are with the facts they need about health coverage.

  • National Youth Enrollment Day Toolkit

    January 2015

    National Youth Enrollment Day (NYED for short) is a national movement where young people, communities, and organizations come together in a unified effort to ensure young adults know about their new health care options and enroll in health coverage. Learn more in our toolkit for National Youth Enrollment Day, January 29, 2015.

  • Faith Engagement Toolkit

    Updated November 2014

    Use these resources to mobilize faith leaders as messengers for outreach and enrollment. The toolkit includes action guides for “Health Care in the Pulpit” as well as strategies specific to Muslim and Jewish communities.

  • Latino Engagement Toolkit

    Updated December 2013

    Working on getting Latinos covered under the Affordable Care Act? Check out this toolkit for guidance on cultural competency, do’s and don’ts, messaging, mixed-status families, and more.

  • African American Engagement Toolkit

    Updated November 2013

    Explore how the Affordable Care Act affects the African American community, and find out the best ways to reach, engage, inform, and enroll African Americans in health coverage, through this toolkit.

Outreach Strategies

  • Engaging Ethnic Media to Help Spread Your Message

    March 2014

    More than half of the uninsured are people of color, which makes working with ethnic media outlets a key strategy for reaching newly eligible consumers. This resource walks you through how to create constructive partnerships with ethnic media outlets.

  • Connecting With Consumers Through Phone-a-Thons

    March 2014

    Inviting consumers to pick up the phone and dial in can be an effective way to turn outreach on its head and bring consumers to you. This resource is designed to help you understand how to plan a phone-a-thon to help connect consumers to health insurance.

  • Get Covered Guide

    Updated February 2015

    This resource uses clear, easy-to-understand language to explain health insurance terms and how to get covered and stay covered.

  • How to Create an Outreach Work Plan

    December 2013

    Establishing an outreach work plan can help you structure and evaluate your outreach efforts. Feel free to use this detailed guide to get started. We’ve also provided two sample work plans to use as templates.

  • Outreach Planning 2.0

    December 2013

    This guide has three sections to assist you in the process of starting, adapting, and improving your efforts:

    1. Setting Up Your Infrastructure and Processes
    2. Preparing to Direct Consumers to the Right “Door”
    3. Measuring Your Success
  • Outreach Planning 101

    July 2013

    This outreach guide provides ideas for how to get started on an outreach plan, tips to keep in mind as you plot out your strategies and materials, ways to inform people about the new health coverage options, and an outreach worksheet to track your success.

  • General Toolkits

    Updated July 2014

    Looking for information about the Get Covered America campaign and the new health insurance options? Download the materials here.

  • Grassroots Organizing

    Updated July 2014

    Resources to help get the word out about quality, affordable health insurance in your community.


  • Presumptive Eligibility Toolkit

    Updated April 2015

    We’ve put together this toolkit to help hospital administrators understand and make the most of the unique opportunity to enroll patients and their families who are likely to be eligible in Medicaid for a temporary “presumptive eligibility” period using a vastly simplified application.

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