Second-Ever “Countdown to Get Covered” Bus Tour Kicks Off Final Outreach Push Before the February 15 Enrollment Deadline

With more than 1,100 events planned leading up to the end of the second open enrollment period, consumers will have ample community resources to get covered

Friday, January 30, 2015

Washington, DC – In the final weeks of the second open enrollment period for the Affordable Care Act, Enroll America’s grassroots Get Covered America campaign is preparing a full-fledged outreach blitz – including a weeklong bus tour across the South – to make sure consumers have the facts they need to sign up for quality affordable health coverage by February 15. The multi-state “Countdown to Get Covered” bus tour will visit key communities to highlight the local enrollment resources available leading up to the deadline.  Staff and volunteers across the country will work nonstop between now and the deadline to host over 1,100 outreach and enrollment events in 109 cities in the 11 states where the Get Covered America campaign is focused.

“As we approach the end of open enrollment, our coalition is doing everything we can to make sure consumers know about the February 15 deadline, and have the information and resources they need to enroll in health coverage,” said Anne Filipic, President of Enroll America. “We’re gearing up to work harder than ever to make sure consumers are aware that they can receive financial assistance and can seek free, in-person help with the enrollment process.”

Popular “Countdown to Get Covered” Bus is Back

Last year, the “Countdown to Get Covered” bus made successful trips through Texas and Ohio during the final month of the first open enrollment period. This year, Enroll America is expanding the tour to visit over a dozen key cities throughout Alabama, North Carolina, Georgia, and Florida from February 2 – February 8. According to the most recent enrollment report from the U.S. Department of Health and Human Services, more than 2.3 million consumers in these four states have already selected a health coverage option in the Marketplace, but there are still many millions more consumers who stand to benefit.

Enroll America President Anne Filipic will be joined on board the bus by elected officials, faith leaders, community partners, consumers, organizers, and volunteers as Get Covered America and its partners prepare for a last-minute surge of consumer interest ahead of the February 15 deadline to enroll. The bus will stop by enrollment events, volunteer phone banks, churches, hospitals, college campuses, and other community spaces to show consumers where they can find free expert help, and raise awareness of the financial assistance available to help purchase coverage through the Health Insurance Marketplace.

The bus tour will cover more than 1,600 miles, kicking off with an event at Huntsville Hospital in Huntsville Alabama. In North Carolina, the bus will visit Asheville, stop at an event with local Latino leaders in Winston-Salem, and kick off a weeklong series of enrollment events with partners in Raleigh, in addition to stops in Greensboro and Charlotte. The tour will then swing through Georgia making stops in Augusta, Atlanta, Savannah, and an event with the faith community in Macon. In the final three days of the tour, the bus will crisscross Florida, starting at a hospital in Jacksonville, highlighting resources for the Latino community in Orlando, and visiting an all-day enrollment event at a college in Tampa. The tour will conclude on Sunday in Miami at a “Souls to Enroll” event with local faith partners.

You can view the current full itinerary HERE.

Outreach Ramps Up as Deadline Approaches

As the February 15 deadline nears, Get Covered America’s final outreach blitz will mobilize thousands of organizations and tens of thousands of volunteers to reach out to uninsured consumers before the February 15 deadline. Trained volunteers and staff will reach out more than 165,000 times by phone and in-person to encourage consumers who have expressed an interest in enrolling to do so before the deadline. Last year, we saw that consumers were more likely to enroll with every follow-up contact they received from a Get Covered America employee or volunteer. If those consumers have questions, they will be guided to one of the more than 1,100 enrollment and outreach events Get Covered America is holding in 109 cities across 11 states, where they can get answers to their questions and free, personalized assistance to enroll in coverage.

The outreach blitz will particularly focus on engaging populations who were most likely to wait until the deadline to sign up last year, including young people, Latinos, and African-Americans. Earlier this month, Enroll America and its partners hosted a Latino Week of Action focused on engaging the community, and launched a series of over 600 enrollment events where Latino families can find culturally competent bilingual in-person assistance in the weeks leading up to deadline. This week, there are hundreds of events happening across the country to engage young adults culminating on National Youth Enrollment Day. Get Covered America worked with partners and faith leaders in communities to host over 200 events in the week leading up to Martin Luther King Day to engage with African Americans at places of worship, community centers, parades, and commemoration services.




About Get Covered America and Enroll America

Get Covered America is a national campaign of Enroll America that is focused on educating consumers about the benefits of health coverage and the new health insurance available under the Affordable Care Act. With operations in 11 states (AZ, FL, GA, IL, MI, NC, NJ, OH, PA, TN, and TX), our grassroots team is powered by passionate staff and volunteers with one motivating goal: to give Americans the information they need to choose an affordable health insurance plan that’s right for them and their families.

Enroll America is the nation’s leading health care enrollment coalition, bringing together community and health organizations, businesses and others to inform consumers about the new health coverage options and how to enroll in them. It is an independent, nonpartisan, nonprofit 501(c)(3) organization.

For more information on Enroll America and its efforts, visit

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