National Enrollment Organizations Mount Outreach Effort to Engage Latino Communities during Final 30 Days of Open Enrollment

Over a dozen groups organize Latino Week of Action, plan more than
600 enrollment events in Latino communities leading up to the February 15 deadline.


Wednesday, January 14, 2015

WASHINGTON, DC – With only one month until the February 15 deadline to sign up for health coverage through the Health Insurance Marketplace, Enroll America, the U.S. Department of Health and Human Services (HHS), and other national enrollment partners are teaming up to engage Latino communities across the country. The large-scale outreach push includes a Latino Week of Action this week to encourage consumers to start exploring their options, and over 600 enrollment events with Spanish-language assistance in Latino communities during the final 30 days of open enrollment so Latinos have the resources they need to enroll in quality, affordable health insurance.

“Thanks to the Affordable Care Act, Latinos have made important gains in coverage over the last year – but there are still millions more who can benefit from the new options available to them,” said Anne Filipic, President of Enroll America. “Over the next few weeks, we’ll be ramping up our efforts in these communities to make sure they have the tools they need to get covered by February 15.”

“We are committed to reaching out to the Latino community to make sure they have the resources they need to get covered through the Health Insurance Marketplace. That’s why we’re working to meet Latino consumers where they are, whether that’s online, over the phone or in person to make sure they know to sign up by January 15 for coverage that starts February 1,” said HHS Secretary Sylvia Burwell. “Eight out of 10 people can find coverage for $100 or less a month with tax credits through the Marketplace.  With 25 percent more health insurance issuers competing for your business this year, affordable coverage is just a call, click or visit away.”

According to an analysis of Gallup data, around 2.6 million Latinos have gained health coverage since 2013. But even though Latino communities saw some of the largest gains in coverage, Latinos remain more likely to be uninsured than other Americans. To build on that important progress and reach the remaining uninsured, enrollment leaders will be doubling down on the most effective outreach tactics over the next 30 days to ensure Latinos have they have the resources they need to enroll.

“As the nation’s leading women’s health care provider and advocate, Planned Parenthood knows how important affordable coverage and better access to care is for all women,” said Cecile Richards, President of Planned Parenthood Federation of America. “We have been committed to providing important information and opportunities for enrollment, along with our community partners, to help Latinas understand what the law means for them, what to consider when choosing a health insurance plan for themselves and their families, and how, when, and why to enroll. We know all women have unique needs and concerns and we’re happy to be partners with them as they choose what’s right for their lives.”

“We are pleased to join today with Secretary Burwell and our partners in this all-out push to get those in our communities who are eligible much-needed and long-overdue access to health insurance.  While the ACA is already having a positive impact on our Hispanic community, Latinos remain the most underinsured population in the country.  Our message is clear: ‘for yourselves, for your families, for your communities, don’t delay, get covered and enroll by February 15,” stated Janet Murguia, President and CEO, National Council of La Raza (NCLR).

During this Latino Week of Action, a coalition of more than 15 national partners are teaming up to get the word out to Latinos. Groups like the National Association of Hispanic Nurses; National Latina Institute of Reproductive Health; Planned Parenthood Federation of America; National Council of La Raza (NCLR); the U.S. Department of Health and Human Services (HHS); Voto Latino; League of United Latin America Citizens (LULAC) and others are participating in Twitter chats, hosting webinars and Google hangouts, sharing PSAs, and holding events to engage local Latino leaders, volunteers and uninsured Latinos, and share the facts about how the law can benefit them.

During the first open enrollment period, Latinos were the most likely group to make use of free in-person assistance in their communities to help them enroll in coverage. In fact, 34% of Latinos who enrolled sat down with an in-person assister, compared to just 12% of their white counterparts. Because Latinos have faced major gaps in coverage for years, many are unfamiliar with basic health insurance terms and prefer someone to explain the ins and outs of coverage in the language they’re most comfortable with. In order to meet this demand for free, in-person help, Enroll America expanded its outreach program to recruit thousands of Certified Application Counselors (CACs), with a strong emphasis on identifying culturally competent and Spanish-speaking assisters to serve Latino communities.

Over the next 30 days, Enroll America’s grassroots outreach campaign Get Covered America and its partners will host more than 600 Latino-focused enrollment events at places like hospitals, shopping malls, colleges, and community centers, in an effort to meet Latino families where they are with the resources they need to get covered. All of those events will offer in-person assistance in both English and Spanish.  In Orlando, Florida for example, our staff and volunteers will host a large-scale family-focused enrollment event at the Englewood Community center, a hub for local resources located in the heart of one of the largest Latino communities in the city. In Chicago’s West Side, Enroll America’s Student Engagement Program is partnering with the Latino youth organization Youth Crossroads to host an enrollment event and health fair, and a group of local high school students have spent the past few weeks making flyers, doing outreach in their community, and planning activities for the event.


About Get Covered America and Enroll America

Get Covered America is a national campaign of Enroll America that is focused on educating consumers about the benefits of health coverage and the new health insurance options available under the Affordable Care Act. With operations in eleven states (AZ, FL, GA, IL, MI, NC, NJ, OH, PA, TN and TX), our grassroots team is powered by passionate staff and volunteers with one motivating goal: to give Americans the information they need to choose an affordable health insurance plan that’s right for them and their families.

Enroll America is the nation’s leading health care enrollment coalition, bringing together community and health organizations, businesses and others to inform consumers about the new health coverage options and how to enroll in them. It is an independent, nonpartisan, nonprofit 501(c)(3) organization focused on one goal: maximizing the number of Americans who enroll in and retain health coverage.

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