Enroll America Announces $20 Million Raised for Smarter, More Extensive Enrollment Campaign That Will Reach Millions of Consumers

After hugely successful first Affordable Care Act enrollment period, Enroll America expands program to bring in more partners and offer new tools that will help reach even more consumers than last year.

Wednesday, November 12, 2014

Washington, DC – Enroll America, the nation’s leading health care enrollment coalition, announced today that they have raised more than $20 million in 2014 for their effort to reach millions of consumers with enrollment information during the second Affordable Care Act open enrollment period. Thanks to this generous support, Enroll America will be able to expand its work and reach even more consumers than during the first enrollment effort. The Get Covered America campaign – an on-the-ground outreach effort in 11 states – is back for a second year, and those staff and volunteers alone are projected to reach out person-to-person to more than 1.4 million consumers by the end of the enrollment period. But Enroll America is also expanding into new types of outreach, and new parts of the country. For instance, tools like the Get Covered Connector (a new online tool that allows consumers to easily make appointments with assisters) and Get Covered Data (the targeting model which more than doubled Enroll America’s ability to find uninsured consumers last year) have already been adopted by organizations in 11 additional states across the country.

“We’re not resting on our laurels after millions of consumers found coverage last year – in fact, our outreach campaign in year two will be smarter and reach farther than in year one,” said Anne Filipic, President of Enroll America. “Our field program is positioned to reach even farther than last year, and the new tools we’ve built and new partnerships we’ve developed will allow us to move beyond what we can do alone, and bring together an unprecedented coalition to reach consumers in communities across the country with the information they need to get covered.”

Momentum Builds as Regional Organizations, Health Care Providers Join National Groups to Support Enrollment Effort

Though consumer outreach this year may be more challenging because millions have already enrolled, increased support from organizations with strong state and regional missions – coupled with ongoing investment from the national philanthropic and health care communities – will enable Enroll America to maintain and expand their outreach efforts. After raising $27 million in 2013, Enroll America raised more than $20 million this year, with 66% of funding coming from philanthropies, 17% from hospitals, and 17% from others in the health care sector and individual donors (see list below).

“Advancing health insurance coverage is a priority for our foundation,” said Billie Hall, the President and CEO of the Sunflower Foundation and the Board Chair of Grantmakers In Health. “We brought Enroll America to Kansas because of their expertise in reaching consumers with cutting-edge campaigns. We were also impressed with the work they were doing in other states around consumer outreach and coalition building. The outcomes in Kansas were better than expected during the ACA’s first open enrollment period and we have decided to work with them again this year.”

Smarter Field Campaign Prepared to Reach More Consumers this Year than Last

After the highly successful first Affordable Care Act enrollment period ended, Enroll America made the decision to maintain a staff of over 200 in communities across the country. That allowed organizers in the 11 campaign states to build on already productive relationships with local churches, food banks, health care providers, small businesses, and other community partners. Because of that commitment, more than 11,500 volunteers have already taken action before open enrollment even begins, an increase of more than 4,000 from the same time period last year. And because outreach data showed that consumers who got in-person assistance were twice as likely to successfully enroll as those that did not, Enroll America also launched an effort earlier this year to recruit and train 2,000 additional Certified Application Counselors in the 11 campaign states. Thanks to that growing coalition, by the end of this open enrollment period Enroll America’s staff and volunteers will have reached out directly to more than 1.4 million consumers since OE2 outreach efforts began in April of this year.

Enroll America Expands Campaign through New Tools, Partnerships, and Trainings

Enroll America is expanding beyond its initial focus on recruiting outreach volunteers in target states, and providing cutting edge digital tools, trainings, capacity building, event support, and much more to a growing coalition of outreach partners across the country. The number of national and local organizations Enroll America partners with has nearly doubled since April to more than 4,600 – including more than 1,300 in-person assister organizations, and 400 health-care providers. Enroll America is also expanding and deepening existing partnerships, working directly with assister organizations to train their staff and plan targeted enrollment events throughout the enrollment period.

Building on the success of online tools like the Get Covered Calculator and the scheduling tool that helped drive success in North Carolina, this year Enroll America is launching the Get Covered Connector, which will allow consumers in participating states to enter their zip code, see available appointments with assisters in their area, confirm the appointment with a single click, and get appointment reminders via phone, email, and text. Nineteen organizations in 14 states have already signed on, and that number is expected to rise.

Enroll America Funders

Significant Enroll America funders include the American Hospital Association, Ascension Health, BlueCross BlueShield of Tennessee, Blue Shield of California, Catholic Health Association of the United States, CHE Trinity Health, Catholic Health Initiatives, CHRISTUS Health, The Colorado Health Foundation, Health Care Foundation of Greater Kansas City, Houston Endowment, Independence Blue Cross, Kaiser Permanente, The Jacob and Valeria Langeloth Foundation, The Kansas Health Foundation, The Kate B. Reynolds Charitable Trust, The Nathan Cummings Foundation, Presence Health, The Robert Wood Johnson Foundation, St. Luke’s Health Initiative, Sunflower Foundation, Tennessee Hospital Association, The REACH Healthcare Foundation, and United Methodist Health Ministry Fund.


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