Get Covered America’s “Countdown to Get Covered” Series: Get Covered America Hailed a Cab – And Hundreds Arrived to Sign Up for Health Insurance by the March 31 Deadline

Get Covered America, Atlanta Workforce Development Agency, and Atlanta Hartsfield-Jackson Airport joined forces to help taxicab drivers get covered.

Friday, March 21, 2014
CONTACT: Justin Nisly | 202-601-2494

Washington, DC – Usually, people call on taxicab drivers to pick them up. But this time, Get Covered America went directly to the taxicab drivers at Atlanta Hartsfield-Jackson Airport and set up enrollment assistance inside “The Bullpen” to get busy cab drivers signed up for coverage in the Health Insurance Marketplace. With the March 31 deadline just 10 days away, the drivers appreciated the coordinated effort and signed up for health insurance in droves. The daily “Countdown to Get Covered Series” features stories of creative events and consumer outreach from the frontlines of enrollment. The previous “Countdown to Get Covered” updates are available here.

Get Covered America field organizers visited the Domestic and International “Bullpens”—the areas where drivers wait for their fares to be assigned—to offer Health Insurance Marketplace information to taxi drivers. They distributed literature, discussed documents needed to complete enrollment and set appointments for drivers to visit with in-person assisters.

By the second day, an enrollment site was set up inside the Bullpen for drivers to meet with in-person assisters. Organizers continued to canvass, give presentations, and distribute Get Covered America literature. In just the first two days, they had collected contact information from about 100 uninsured individuals, held about 200 conversations, and saw 10 drivers enrolled in the Marketplace, a testament to the appetite the taxicab drivers had for the new health insurance access.

On the days following, the good news continued: one taxicab driver got dental and vision coverage for $45 per month and exclaimed, “It’s great that you guys are here for us.” One of the managers, Yonus Shermake, agreed that “everyone is excited, but no one has been here to answer them until you!”

Get Covered America will return next week to assist more drivers before the March 31 deadline.

To learn more about how Get Covered America is reaching out to consumers in Georgia, contact to request an interview with Georgia State Director Dante McKay.

About the “Countdown to Get Covered” Push

This event is one of thousands of events happening during Get Covered America’s March outreach blitz that will mobilize thousands of partner organizations and tens of thousands of volunteers to reach out to uninsured consumers before the March 31 deadline to enroll in health insurance coverage under the Affordable Care Act. The all-out push will employ grassroots outreach, an aggressive advertising campaign, a multi-state bus tour, and events targeted to youth, women, Latinos, and African-Americans to reach uninsured consumers where they are with the facts they need to get covered. Enroll America staff and volunteers will also host daily enrollment events during the last two weeks of open enrollment in the following communities to make sure consumers have access to in-person enrollment assistance: Phoenix, AZ; Miami, FL; Broward County, FL; Palm Beach County, FL; Tampa, FL; Orlando, FL; Jacksonville, FL; Atlanta, GA; Chicago, IL; Detroit/Ann Arbor, MI; Charlotte, NC; Raleigh, NC; Greensboro, NC; Northern NJ; Cleveland, OH; Columbus, OH; Cincinnati, OH; Philadelphia, PA; Pittsburgh, PA; Memphis, TN; Houston, TX; Austin, TX; San Antonio, TX; McAllen, TX; El Paso, TX; Waco, TX; and Dallas, TX.

About Get Covered America and Enroll America

Get Covered America is a national campaign of Enroll America that is focused on educating consumers about the benefits of health coverage and the new health insurance available under the Affordable Care Act. With operations in 11 states (AZ, FL, GA, IL, MI, NC, NJ, OH, PA, TN, and TX), our grassroots team is powered by passionate staff and volunteers with one motivating goal: to give Americans the information they need to choose an affordable health insurance plan that’s right for them and their families.

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