Through Digital Outreach, House Parties, and PSAs, the Get Covered America Campaign Taps Women to Be Primary Messengers for Health Care Enrollment During the Holiday Season
FOR IMMEDIATE RELEASE
Thursday, November 21, 2013
CONTACT: Justin Nisly
Press@enrollamerica.org | 202-601-2494
As families prepare to gather for the holiday season, the Get Covered America campaign is ramping up outreach efforts to English and Spanish-speaking women as the number one messengers for encouraging enrollment in the Health Insurance Marketplace. Today, the campaign released a new Spanish-language PSA featuring veteran Latina journalist and talk-show host Cristina Saralegui as part of their “She Knows/Ella Sabe” campaign, which equips women with the information they need to help their spouses, partners, children and neighbors enroll in new health coverage options.
“One out of four uninsured people who are eligible for coverage through the Health Insurance Marketplace is Latino, and access to affordable health care is critical to hard-working Hispanic families,” said Cristina Saralegui. “I’m thrilled to join the Get Covered America campaign to help spread the word to Latinas across the country, since we all know that a healthy woman means a healthy family and a healthy community.”
On GetCoveredAmerica.org, the campaign is launching new digital tools—including a female avatar named “Nona”—to help women sign up for the new health care options and commit to getting their family and loved ones covered as well.
“Women are often the most trusted voices both at home and in the community, and they play a critical role in making sure their family and friends have the information they need to get covered,” said Anne Filipic, President of Enroll America. “That is why we are so proud that Cristina Saralegui is joining our campaign and encouraging women, especially Latinas, to get the facts about the new health insurance options and spread the word to their loved ones.”
Watch the new Spanish-language PSA HERE
Although women make up just 45% of the uninsured, they make more than 80% of health care decisions. Get Covered America launched the “She Knows” Campaign to educate uninsured women about their new health insurance options, encourage them to recognize their role as trusted messengers, and train them on how to effectively amplify their voice to help spread the word to other uninsured Americans.
On Thursday, women will gather at more than 30 community meetings across the country – including at the Feed’Em Soup food pantry in DeKalb, IL – to hear tips for starting the health care conversation and ideas for incorporating the importance of health insurance into Thanksgiving family activities.
The Get Covered America campaign is also launching new “Healthy Homecomings” digital tools to help individuals talk to their families about health insurance when they head home for the holidays. The new page lets visitors send their loved ones an email, tweet, facebook message, or e-card with a seasonal message about the importance of getting covered, and provides them with the resources they need to help them make an informed decision. Get Covered America is also launching “Nona, the Get Covered Mama,” who will help guide consumers through the enrollment process with helpful tips and timely reminders.
About Get Covered America and Enroll America
Get Covered America is a national campaign of Enroll America that is focused on educating consumers about the benefits of health coverage and the new health insurance available under the Affordable Care Act. With operations in eleven states (AZ, FL, GA, IL, MI, NC, NJ, OH, PA, TN and TX), our grassroots team is powered by passionate staff and volunteers with one motivating goal: to give Americans the information they need to choose an affordable health insurance plan that’s right for them and their families.
Enroll America is the nation’s leading health care enrollment coalition, bringing together community and health organizations, businesses and others to inform consumers about the new health coverage options and how to enroll in them. It is an independent, nonpartisan, nonprofit 501c(3) organization.
About Cristina Saralegui
Cristina made her television debut as host and executive producer in 1989 of “The Cristina Show” on the Univision Network. For 21 years, Cristina and “The Cristina Show” entertained, uplifted, and educated the Hispanic community in the U.S. and throughout the world. Cristina made it okay for Hispanics to openly discuss issues that had never been talked about on Spanish-language television; topics like sexual education for teens, AIDS awareness and education, as well as human rights issues facing the Hispanic community throughout the world. In the process, “The Cristina Show” became a platform, a voice for millions of Hispanics who may not have otherwise been heard, earning 12 Emmys and making Cristina a household name.
The Cuban-born media mogul is the first Spanish-language television personality to receive a star on the Hollywood Walk of Fame. Additionally, she has received numerous awards such as the Foundation of American Women in Radio and Television’s “Gracie Allen Tribute Award,” AmFAR’s “National Community Service Award,” The Simon Weisenthal Center’s 2004 “International Distinguished Achievement Award” as well as The Hispanic Heritage Foundation’s “Arts Award” and the Imagen Foundation’s “Lifetime Achievement Award.” She is the first Latina to be inducted into the Broadcasting & Cable Hall of Fame, where she joins such television legends as Walter Cronkite, Barbara Walters and Johnny Carson. For more information visit: www.facebook.com/CristinaSaralegui, Twitter: @CristinaOpina
For more information on Enroll America and its efforts, visit EnrollAmerica.org.
Go to www.GetCoveredAmerica.org to understand how the new health care law will affect you and your family.