Get Covered America Prepares Consumers for Enrollment During National “Treat Yourself to Coverage” Weekend of Action

Tuesday, October 22, 2013
CONTACT: Justin Nisly
202-601-2494 |

Over 350 Events Nation-Wide about New Health Insurance Options, Including Telephone Town Hall Meeting with Consumer Reports, and Over 50 Faith-Driven Events as Part of “Health Care in the Pulpit”

Washington, DC – As Halloween approaches, staff and volunteers from the Get Covered America campaign will be taking part in a nation-wide coordinated weekend of action to empower consumers across the country with the information and resources they need to enroll in the Health Insurance Marketplace. Dubbed “Treat Yourself to Coverage Weekend,” the events will mark Get Covered America’s biggest outreach effort yet, with volunteers across the country going door-to-door, making phone calls, and taking part in more than 350 community events to mobilize families and individuals to enroll in the new health insurance options now available.

“Since the Health Insurance Marketplaces opened on October 1st, we’ve seen unprecedented enthusiasm on the ground as folks are eager to learn more about the new options available to them and their families,” said Anne Filipic, president of Enroll America. “This weekend, we’re excited to have conversations with consumers across the country to prepare them to enroll in a quality health insurance plan that fits their needs and their budget.”

Leading up to the “Treat Yourself to Coverage Weekend,” Get Covered America is teaming up with Consumer Reports to host the “She Knows Telephone Town Hall Meeting” to talk to women across the country about the financial help available through the Marketplace. On Thursday, October 24 at 7:15 p.m. ET, Filipic and DeAnn Friedholm, Director of Health Reform for Consumers Union will answer live questions about the enrollment process and opportunities to get help paying for an insurance plan.

The “Treat Yourself to Coverage Weekend” will also engage dozens of faith groups for the first nationwide push of “Health Care in the Pulpit,” Get Covered America’s faith engagement program. Working with a diverse group of faith and lay leaders, Get Covered America will host over 50 events across the country to further engage the faith community in education about enrollment in the Marketplace. Earlier in the week, leaders of the largest African-American denominations pledged support for Affordable Care Act enrollment efforts.

Since launching in June, Enroll America’s Get Covered America campaign has trained and activated more than 8,000 volunteers, and the number of active volunteers spreading the word about new Health Insurance Marketplace has more than doubled over the last month. During the national “Treat Yourself to Coverage Weekend,” Get Covered America volunteers will make a coordinated push to raise awareness in the 10 states where Enroll America has more than a 150 staffers on the ground: Arizona, Florida, Georgia, Illinois, Michigan, New Jersey, North Carolina, Ohio, Pennsylvania and Texas. Additionally, volunteers with the Get Covered America campaign in several other states will be spreading the word in their communities through conversations on doorsteps, over the phone, and at community centers and events to tell consumers what they need to know to get covered.

About Get Covered America and Enroll America

Get Covered America is a national campaign of Enroll America that is focused on educating consumers about the benefits of health coverage and the new health insurance options that are available under the Affordable Care Act. With operations in ten states (AZ, FL, GA, IL, MI, NC, NJ, OH, PA, and TX), our grassroots team is powered by passionate staff and volunteers with one motivating goal: to give Americans the information they need to choose an affordable health insurance plan that’s right for them and their families.

Enroll America is the nation’s leading health care enrollment coalition, bringing together community and health organizations, businesses and others to inform consumers about the new health coverage options available and how to enroll in them. It is an independent, nonpartisan, nonprofit 501(c)(3) organization.


For more information on Enroll America and its efforts, visit

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