‘Get Covered America’ Campaign Launches in North Carolina

To Engage Consumers About New Health Insurance Marketplaces

State Staff and Volunteers Gear up as Saturday Marks 100 Days Until Open Enrollment Begins

With open enrollment in the new health insurance marketplaces just over 100 days away, Enroll America – the nation’s leading healthcare enrollment coalition – is launching the “Get Covered America” campaign in North Carolina to start a conversation with consumers about the benefits of health coverage and the new health care options they’ll have starting October 1st.

“This fall, affordable health insurance will finally be available to the millions of Americans who need it, and we’re here to spread the word to people in North Carolina, to let them know what their options are and how they can enroll,” said Sorien Schmidt, North Carolina State Director for Enroll America. “In the coming weeks, we’ll be engaging consumers across the state by knocking on doors, gathering folks together at information sessions, and working with local organizations and community centers. We are building a dedicated team of staff and volunteers who are committed to making sure that come October, people across North Carolina will have the information and tools necessary to choose an affordable health care plan that works best for their families.”

As a result of the Affordable Care Act, a new Health Insurance Marketplace will open in North Carolina that will allow people to compare prices and shop for health insurance – by phone, online, or in-person.  The insurance plans offered through the marketplaces will cover doctor visits, hospital stays, preventive care, prescriptions and more. There will also be financial assistance available for many in North Carolina.

Get Covered America will have staff and volunteers on the ground in North Carolina engaging people directly by going door-to-door, talking to consumers at places like grocery stores and community centers, and working with local organizations – like community health centers, places of worship, and schools – to get the word out about the new Marketplace.  A central component of the Get Covered America effort will be engagement with young people, key minority communities, and women.   Get Covered America is proud to collaborate with a wide variety of partners throughout the state such as the North Carolina Justice Center’s Health Access Coalition, a statewide organization working to ensure that everyone has access to quality, affordable health care.

“In North Carolina, thousands of uninsured families go without the vital health care services they need in order to stay healthy. ” said Adam Searing, Director for the Health Access Coalition. “We’re excited to partner with Get Covered America to educate and empower folks in North Carolina that stand to benefit from open enrollment. Together we can help everyone get the quality and affordable health care coverage they deserve.”

Kicking off the campaign this week, the Get Covered America team is hosting a national virtual strategy session on Thursday, June 20th, where interested volunteers will learn about the campaign and how to inform their communities about the enrollment process. To augment the in-state efforts, the campaign is also launching online and social media communications to help arm consumers with important information they’ll need when they’re shopping for insurance – including where they can go to get unbiased, no-nonsense help signing up for coverage, and how they can find out if they qualify for financial assistance.



For more information on Enroll America and its efforts, visit EnrollAmerica.org.

For information on the Get Covered America campaign, visit  www.GetCoveredAmerica.org.

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