‘Get Covered America’ Campaign Launches in Florida

To Engage Consumers About New Health Insurance Marketplaces

Kickoff Events in Tampa, Orlando, Jacksonville and Miami Mark 100 Days Until Open Enrollment Starts

Miami, Fla. – With open enrollment in the new health insurance marketplaces just over 100 days away, Enroll America – the nation’s leading healthcare enrollment coalition – is launching the Get Covered America campaign in Florida to start a conversation with consumers about the benefits of health coverage and the new health care options they’ll have starting October 1st.

“This fall, affordable health insurance will finally become available to the millions of Americans who need it. We’re here to spread the word to people in Florida to let them know what their options are and how they can enroll,” said Nicholas Duran, Florida State Director for Enroll America. “We’ll be engaging communities and consumers across the state, by knocking on doors, gathering folks together at information sessions, and working with local organizations and community centers. We have a dedicated team of staff and volunteers who are committed to making sure that come October, Floridians will have the information and tools necessary to choose an affordable health care plan that is the best fit for their families.”

As a result of the Affordable Care Act, a new Health Insurance Marketplace will open in Florida that will allow Floridians to compare prices and shop for health insurance – by phone, online, or in-person.  The insurance plans offered through the Marketplace will cover the basics – doctor visits, hospital stays, preventive care, prescriptions and more.  Financial assistance will also be available for many Floridians.

Get Covered America has staff and volunteers on the ground in Florida and across the country engaging people directly by going door-to-door, talking to consumers at places like grocery stores and community centers, and working with local organizations – like health centers, places of worship, and schools – to get the word out about the new Marketplace. A central component of the Get Covered America effort will be engagement with young people, key minority communities, and women.  Get Covered America is proud to collaborate with a wide variety of partners throughout the state such as Florida Covering Kids and Families at the University of South Florida, an organization that works collaboratively with other stakeholders to enroll uninsured children into publicly funded health care programs.

“In Florida, thousands of uninsured children go without the vital health care services they need in order to stay healthy. ” said Jodi Ray, Project Director for Florida Covering Kids and Families. “We’re excited to partner with Get Covered America to educate and empower uninsured Floridians that stand to benefit from open enrollment. Together we can help families get the quality and affordable health care coverage they deserve.”

Kicking off the campaign this week, the Get Covered America team is hosting a national virtual strategy session on Thursday, June 20th, where interested volunteers will learn about the campaign and how to inform their communities about the enrollment process.  Get Covered America volunteers across Florida will host strategy sessions and talk to their neighbors to spread the word about the health care benefits that will soon be available.

To augment the in-state efforts, the campaign is also launching online and social media communications to help arm consumers with important information they’ll need when they’re shopping for insurance – including where they can go to get unbiased, no-nonsense help signing up for coverage, and how they can find out if they qualify for financial assistance.


For more information on Enroll America and its efforts, visit EnrollAmerica.org.

Go to www.GetCoveredAmerica.org to understand how the new health care law will affect you and your family.

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