Highlights from a Successful OE4 Launch

By Ambar J. Calvillo-Rivera

Last week marked the launch of the fourth open enrollment period (OE4), and our partners and staff across the country were ready to hit the ground running. The week started strong, with the release of two key resources:

We also saw a number of critical earned media stories focused on educating consumers about financial help available in the marketplace, like this one from North Carolina. As of November 1, we had over 1,000 assisters with schedules available in the Get Covered Connector tool, with over 5,400 appointments scheduled for OE4 — an 80 percent increase compared to the first day of OE3.

But beyond the numbers are the faces and stories of consumers getting enrolled and community partners pulling out all the stops. There is amazing work happening all across the country as we head into this critical enrollment season, and outreach continues to be a core strategy that connects consumers to in-person help and health coverage. Here are a few on-the-ground highlights and stories from our team and community of partners from the first week of OE4.

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In Florida, Palm Beach navigators were hard at work at CIDRA church late into the night. There was live coverage from WPTV Channel 5, covering the millennial Latinos. To the right, the first enrollees of the year, a retired couple from Puerto Rico!
 

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 In North Carolina a consumer enrolled in Robeson County – a county that was flooded the last two weeks following the hurricane, and is still in a state of emergency due to closed roads. Yet, Francine, a navigator from Legal Aid of NC was still able to be there and complete the enrollment!
 

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In Tennessee, an enrollment launch event in Nashville featuring Mayor Barry, April Washington,     U.S. Department of Health and Human Services, and a slightly disorganized group of youth!
 

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A successful Ohio phonathon with the Ohio Association of Foodbanks, Columbus Public Health, Southeast Inc. Health Center, Enroll America, and Health Markets brokerage.
 

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Kickoff Event at the University of South Florida Student Center with USF Covering Florida, CBS Community Partnerships, Enroll America, and Student Health Services!

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