With open enrollment just three weeks away, we wanted to revisit some lessons we’ve learned from the Get Covered Connector — Enroll America’s in-person assistance scheduling tool — as the enrollment community gears up to help folks get covered and stay covered.
Our issue brief, Making the Connection 2.0: Insights Into In-Person Assistance from the Get Covered Connector, summarizes what we’ve learned from the nearly 1 million appointments offered and 97,000 appointments booked during last year’s open enrollment period through the Connector. We also look at the success of the Connector at engaging limited-English-proficient and rural populations — two groups that will be crucial to further reducing uninsured rates across the country.
Here are a few tips for organizations offering in-person enrollment assistance:
- Outreach is essential to engaging consumers about in-person assistance — one strategy to consider is a paid digital media campaign to drive consumers to make appointments.
- Be prepared to help all kinds of consumers, including both those who are marketplace eligible and Medicaid eligible.
- Certain days and times are more popular among consumers. Consider offering more appointments in the mornings, particularly Saturday mornings, as well as weekend afternoon appointments.
- Offer more appointments near key dates, including the days leading up to the final deadline and between Thanksgiving and the December 15 deadline.
- Remind consumers (via text, email, or phone call) who make appointments for in-person help about the time and location of their appointment.
- Appointments in non-English-languages and rural areas have higher attendance rates and equal or better enrollment outcomes. Offering appointments in non-English languages and rural areas may help reach populations who have disproportionately low rates of insurance.
Check out the issue brief for additional details and insights. Onward to open enrollment!