Getting Ready for Open Enrollment: 6 Quick Tips for Assisters

By Krunal Amin

With open enrollment just three weeks away, we wanted to revisit some lessons we’ve learned from the Get Covered Connector — Enroll America’s in-person assistance scheduling tool — as the enrollment community gears up to help folks get covered and stay covered.

Our issue brief, Making the Connection 2.0: Insights Into In-Person Assistance from the Get Covered Connector, summarizes what we’ve learned from the nearly 1 million appointments offered and 97,000 appointments booked during last year’s open enrollment period through the Connector. We also look at the success of the Connector at engaging limited-English-proficient and rural populations — two groups that will be crucial to further reducing uninsured rates across the country.

Here are a few tips for organizations offering in-person enrollment assistance:

  1. Outreach is essential to engaging consumers about in-person assistance — one strategy to consider is a paid digital media campaign to drive consumers to make appointments.
  1. Be prepared to help all kinds of consumers, including both those who are marketplace eligible and Medicaid eligible.
  1. Certain days and times are more popular among consumers. Consider offering more appointments in the mornings, particularly Saturday mornings, as well as weekend afternoon appointments.
  1. Offer more appointments near key dates, including the days leading up to the final deadline and between Thanksgiving and the December 15 deadline.
  1. Remind consumers (via text, email, or phone call) who make appointments for in-person help about the time and location of their appointment.
  1. Appointments in non-English-languages and rural areas have higher attendance rates and equal or better enrollment outcomes. Offering appointments in non-English languages and rural areas may help reach populations who have disproportionately low rates of insurance.

Check out the issue brief for additional details and insights. Onward to open enrollment!

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