National Latino Week of Action: Getting Latinos Covered

By Jose L. Plaza

This week Enroll America is co-hosting National Latino Week of Action and sponsoring a multitude of events across the country and via social media. More than 4 million Latinos have gained coverage since the Affordable Care Act’s (ACA) coverage provisions took effect, but Latinos are still the largest uninsured group. In fact, according to the Urban Institute as of March 2015, 1 in 5 Latino adults were living without health insurance. Furthermore, a recent Commonwealth Fund survey reports that Latinos remain less informed about the ACA than any other group.

To help close these awareness gaps in the Latino community, we are coordinating to get the word out about benefits of ACA that can particularly resonate with Latinos — financial assistance to lower the costs of coverage, and culturally competent in-person application assistance.

We kicked off National Latino Week of Action by raising awareness about the January 31 deadline to get covered with a press call featuring U.S. Health and Human Services Secretary Sylvia Burwell and leading Latino organizations, such as League of United Latin American Citizens, National Association of Hispanic Nurses, Planned Parenthood, and National Latina Institute for Reproductive Health. By working as a coalition, we can magnify our reach and multiply our impact — harnessing trusted messengers to give Latinos the facts they need.

This week and leading up to January 31, here are two tools to share with Latinos to help them connect to assistance in their preferred language and from culturally competent assisters:

  • Our Calculator, available in Spanish, is mobile accessible and will provide consumers with a quick estimate on their coverage costs as well as links to where to seek help in their community.
  • That link is our Spanish Get Covered Connector, our digital tool for scheduling an appointment with in-person assisters in their community and even get email or/and text reminders of their appointments — in Spanish.

January 31 is the deadline to enroll in coverage for the 2016 plan year. Visit for more tools and more information on getting covered. And share those resources with the Latino community before Janaury 31 to make sure as many as possible get connected to quality, affordable health coverage!

Partners at a Latino Week of Action enrollment event.

Enroll team members Jose L. Plaza & Rosy Mota, with YMCA VP Ray Purvis, Marie Arcos of YMCA MD Anderson, and CHI St. Luke partner.

This past weekend we hosted two events in Miami, Fla and Houston, TX. Latino families came out and enrolled in coverage while taking advantage of free health checkups provided by community partners. We are continuing this momentum through the remainder of the month with events for National Youth Enrollment Day to ensure young Latinos get covered.

Consumers enrolling in health coverage at a Latino Week of Action enrollment event.

Consumers getting enrolled in Houston, Texas.

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