This article originally appeared in Morning Consult.
Since we launched the Get Covered America campaign in 2013, Enroll America has taken a data-driven approach to our Affordable Care Act outreach and education effort. So when the U.S. Department of Health and Human Services (HHS) recently released new, county-level marketplace enrollment data for states that use the HealthCare.gov enrollment platform, we jumped at the chance to unleash our Data & Analytics team to build a county-by-county map to see what we could learn from that information.
The result is our new, interactive 2015 enrollment data map. This map will let you zoom to the county-level; view a county’s marketplace enrollment data broken down by age, race, income level, and other categories; and compare counties to look for differences in enrollment. For instance, just a quick glance at the three counties in the dataset with the highest enrollment numbers will show you that Miami-Dade County in Florida is leading the way with more than 392,000 enrollees; the second highest enrollment is in Harris County, Texas where more than 30% of all enrollees were Latino; and the third highest enrollment was in Broward County, Florida, where over half of enrollees make less than 150% of the federal poverty line.
As the enrollment effort shifts to local communities and the pool of uninsured Americans shrinks, there will be no “one size fits all” approach to reaching those who need information about their coverage options. These maps are one more tool that can help local Enroll America partners and other enrollment organizations refine their approach and adapt their tactics to what’s happening on the ground in their communities.
In the coming weeks, Enroll America will be releasing further analysis of the demographic data contained in these maps, as well as detailed information about where the uninsured live from the latest update to our cutting-edge data targeting model. This research will help us to truly understand who is enrolling in communities across the country and — just as importantly — how communities can adapt to meet any gaps in resources or community-specific needs to make enrollment a way of life across the country.
In the meantime, these new maps are a great starting point to talk about the current state of enrollment in a given county, so we encourage you to take a look at your county and compare the breakdowns to other areas of your state and across the country.
Anne Filipic serves as President of Enroll America, a non-profit organization dedicated to maximizing the number of Americans who enroll in health coverage made available through the Affordable Care Act.