Parents Can Find Out How to Get Covered at the Same Time They Get Their Kid’s Birth Certificate

By William Tomasko

Throughout this summer, we’ll be highlighting “#GetCovered Champions” who are using innovative outreach techniques to reach and inform the uninsured in their community. First up: Columbus Public Health.

When babies are born, new parents have a lot to think about. But Columbus Public Health is making one thing easier: learning about how to sign up for health insurance.

How? By including information on how to get covered along with birth certificates in the mail.

Every week, Columbus Public Health — a city government agency — mails out around 600 birth certificates to city residents. Now, in partnership with Enroll America, those mailings include inserts on the Special Enrollment Period for having new children. They use tested messaging and direct consumers to the Get Covered Connector, a tool people can use to find in-person help with enrollment (including from Columbus Public Health!).

“Columbus Public Health’s efforts to educate its patients should be a model for city governments and health care organizations across the country,” said Anne Filipic, President of Enroll America. “As a trusted voice in its community, Columbus Public Health is helping thousands of new families learn about their coverage options and find a plan that fits their needs and budget.”

Interested in teaming up with us on a similar project to connect your community to health coverage? Sign up to be a #GetCovered partner! We look forward to working with you to make sure as many Americans as possible find and keep health insurance that fits their needs and budget.

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