Interested in Becoming a CAC Organization? Check Out Our New Toolkit

By Liz Hagan

It will be no surprise to anyone who follows our work to hear us say that in-person assistance was critical during the first open enrollment period (OE1) and we expect it to be just as important during the next open enrollment period (OE2) — if not more.

Every state has Navigators and community health centers that receive funding to provide enrollment help, but there are often not enough assisters to meet consumer demand. As mentioned in response to the external evaluation conducted by Mathematica, in order to build the pool of Certified Application Counselors (CACs), we are recruiting a wide variety of organizations to become CAC organizations, including hospitals, health-related student associations and academic programs, churches, and outreach groups.

We are also applying lessons learned from OE1 to this effort. By recruiting volunteers during OE1 and providing them with training and ongoing support, Enroll America increased its rate of consumer engagement and was ultimately able to have more than 670,000 conversations with people who were looking for health insurance. For OE2 we are taking it a step further by working with groups to create opportunities for their volunteers to become CACs, helping interested organizations recruit volunteers who want to become CACs, and enlisting CAC volunteers of our own through the Get Covered America Fall Fellows program.

As a part of this work we are launching a CAC Organization Toolkit! If you are an individual or organization that wants to know more about:

  • The basics of the CAC program and why this work matters
  • How to build and sustain a successful CAC program
  • How to increase organizational capacity to conduct enrollment work for OE2 and beyond
  • How to run a successful CAC program based on lessons learned from OE1
  • Tips on how to reach consumers

Then make sure to check out this toolkit today!

If you or your organization is interested in learning more about becoming a CAC or would like to hear about partnership opportunities, email

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