Raising Awareness of Renewals Crucial for OEP2

By Zachary Baron

The second open enrollment period (OEP2) kicking off on November 15 is less than 110 days away so it’s time to roll up our sleeves and work to make sure consumers #GetCovered and #StayCovered.

During OEP2, we will need to walk and chew gum at the same time. In addition to reaching out to the remaining uninsured, we have to make sure the millions who already enrolled can easily renew their coverage.

A recent phone survey Enroll America conducted shows just how important it will be to raise awareness about the steps consumers will need to take to keep coverage that meets their needs and budget.

Nearly half (45 percent) of marketplace enrollees surveyed do not know that they may need to contact the marketplace as part of the renewal process. And this lack of awareness is even more pronounced among young adults (ages 18-34), with 55 percent unfamiliar with the need to update their account.*

Thankfully, the Department of Health and Human Services (HHS) has proposed a plan to make it relatively easy for consumers to keep their coverage in 2015. But consumers will still need to update their marketplace account when OEP2 kicks off to make sure they 1) continue to receive the right amount of financial help, and 2) stay covered in a health plan that meets their health care needs for 2015.

Yesterday, Enroll America submitted comments on HHS’ proposal urging federal policymakers to take additional, important steps to streamline the renewal process for consumers. Enroll America is also maintaining its robust grassroots campaign (Get Covered America) to meet uninsured consumers where they are to help connect them to coverage, and we have already started engaging the millions of current marketplace enrollees to help build awareness about the steps they may need to take later this fall.

Stay tuned for additional resources from Enroll America to help explain the renewal process in more detail, but start engaging your community and partners today to help raise awareness to make sure individuals #StayCovered!


* Between June 26 and July 3, 2014, Enroll America spoke with 3,910 individuals across Arizona, Florida, Georgia, Illinois, Michigan, North Carolina, New Jersey, Ohio, Pennsylvania Tennessee, and Texas who had interacted with Enroll America’s grassroots campaign during the initial open enrollment period (OEP1). Of those individuals, 1,405 respondents indicated that they had enrolled in a marketplace plan.

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