Hot off the presses and with charts and tables galore, the latest official enrollment reports are here!
The Department of Health and Human Services (HHS) just released new stats on signups during the entire first open enrollment period. More than eight million Americans signed up for plans through the health insurance marketplaces — with 85 percent qualifying for financial help to do so — and around 4.8 million additional people got covered by Medicaid and the Children’s Health Insurance Program (CHIP).
Check out the full reports for the marketplaces and Medicaid/CHIP to find the state-by-state breakdowns and additional demographic information (including, for the first time, stats on enrollees’ race and ethnicity).
As our president Anne Filipic said in a statement on today’s announcement, “It is particularly gratifying that many of the states where our hundreds of staff and tens of thousands of volunteers are focused — including Texas, Georgia, New Jersey, Arizona, and Florida — saw some of the largest surges in the country, with marketplace enrollment more than doubling since March 1 alone.”
These high numbers are clearly worth celebrating. And with the first round of open enrollment now squarely in the rearview mirror, we can reflect and refocus on how to maximize enrollment on the road ahead.
Every weekday in April, our #StateOfEnrollment blog series highlighted a specific, successful outreach and enrollment strategy. Check out (and bookmark!) the full archive here to dig into the lessons learned and best practices to replicate from organizations across the country that helped consumers get covered.
From planning partnership-driven enrollment events to recording Ad Council PSAs with singing animals, and from New Hampshire to Texas to Washington State, it was a team effort through and through, and there are plenty of takeaways to digest.
A few #StateOfEnrollment highlights that will be informing our outreach going forward:
- Following up with consumers multiple times through grassroots outreach makes them more likely to finish getting covered.
- Running straightforward messaging tests on consumer-facing emails and websites can dramatically increase their persuasive effectiveness.
- Giving consumers personalized information on their new health insurance options makes them more likely to enroll.
- Creating a unified hotline for consumers to use to set up application assistance appointments can maximize assisters’ effectiveness. And having consumers fill out a worksheet before their appointment can make the session more efficient and let assisters have to time to help as many individuals as possible.
With year-round enrollment in Medicaid and CHIP, and millions more Americans who will qualify for Special Enrollment Periods in the months ahead, the work goes on. And it’s never too early to start counting down to the next open enrollment period starting on November 15! Reflecting on what’s worked well so far can make future efforts as effective as possible.