Strategy: Conducting an enrollment event at a school’s annual Community Health Fair
Where and when it was used: Sunset High School in Dallas, TX – one time event
Notable metrics: 150 families attended
Best practices to replicate for organizations looking to hold an enrollment event:
- Ask to hold enrollment events at community health fairs
- Advertise events by partnering with a school and have the school send flyers home in students’ backpacks
- At the enrollment event, ask for consent to follow up with consumers who were unable to meet with an assister because of time or staffing constraints, or who were unable to complete the enrollment process. Follow-up is key.
- Have information on hand about additional enrollment events so people who are not able to get help understand there are other opportunities to get covered.
Enroll America, the National Hispanic Council on Aging (NHCA), and Planned Parenthood partnered with Sunset High School in Dallas, Texas, to hold an enrollment event at the school’s annual Community Health Fair. At the enrollment event, families had the opportunity to learn about their new health coverage options and sign up for coverage with the help of an in-person assister.
Sunset High School, along with eight additional partner schools, promoted the event to parents by sending 4,000 flyers home in students’ backpacks with the specific time, date, and location of the enrollment event. Additional outreach by Enroll America and Planned Parenthood included doing a neighborhood canvass, phone-banking, presentations at PTAs, and informational tabling at local businesses.
On the day of the event, the Planned Parenthood, bilingual NHCA assisters, and Enroll America staff were assigned a room in the school’s 20-station Computer Lab. To help draw crowds to the Community Health Fair, the school was also hosting activities like face-painting and Zumba fitness classes at the same time as blood pressure screenings and free vaccinations and eye exams.
An Enroll America volunteer, Mrs. Pate, staffed the enrollment event’s sign-in and sign-out table. Attendees were asked to provide their name, address, phone number, and email address. This established an orderly process for assisting individuals and families on a first-come, first served basis and allowed for Enroll America to follow up with those who were unable to finish enrolling that day.
An Enroll America organizer, Jesse Hernandez, had also prepared a handout with a list of 20 additional upcoming enrollment events that these individuals and families could attend if they couldn’t meet with an assister at the event due to timing or staffing constraints. The handout included the main Healthcare.gov call center phone number and links to the website www.getcoveredamerica.org or www.cuidadodesalud.gov for Spanish speakers. All attendees that were unable to enroll at the event were reminded that the deadline for enrollment was March 31, 2014.
The Community Health Fair proved to be a strong attraction for consumers to get help with health coverage enrollment. And sending flyers home in students’ backpacks was an effective way to get the message out. All in all, 150 families attended the enrollment event. Although not everyone got in-person enrollment assistance on the spot, all attendees got help in one form or another—from receiving information about other in-person assistance opportunities to learning about how the application process works.
For more ideas on how to take your outreach and enrollment efforts to the next level in the coming months, register today for our national conference, State of Enrollment: Getting America Covered, in Washington, D.C., June 16-18.