Strategy: Taking lessons learned from Enroll America’s National Latino Enrollment Summits to engage the Denver Latino community on health coverage enrollment.
Where and when it was used: March 15, 2014 in Denver, Colorado
Notable Metrics: 500 people attended a one-day Latino Enrollment Summit in Denver, and 126 families were enrolled in coverage by the end of the day.
After seeing the success of the Latino Enrollment Summits in cities across the country, I knew that Denver could benefit from a similar type of event. Part of my job is to encourage collaboration – we know that when people work together, there is a multiplier effect. After lots of phone calls, I was able to convince organizations to combine forces to host a Denver Latino Enrollment Summit.
Ultimately, six organizations (Servicios de la Raza, the Colorado Organization for Latina Opportunity & Reproductive Rights, the Colorado Latino Leadership Advocacy & Research Organization, Planned Parenthood of the Rocky Mountains, the National Council of La Raza, and Enroll America) hosted the enrollment event.
Before the doors opened, 50 people were waiting in line. For up to three hours, people patiently waited for in-person assistance. Having a young mother of three track you down and give you a big hug because you helped her get coverage for the first time was very powerful. In the end, 500 people showed up and 126 families got coverage. Families that were not able to connect to coverage on the day of the event were given information about other enrollment opportunities. Fundamentally, the success of the event was based on two elements: community collaboration and in-person assistance.
At Enroll America, we are celebrating the fact that over 10 million have been connected to coverage during the initial open enrollment period, but fully recognize there is more work to do. As a community, we will need to make sure people stay covered, and that those who remain uninsured have the resources they need get connected to coverage through Special Enrollment Periods, Medicaid or the Children’s Health Insurance Program, or through the next annual open enrollment period. We know that Latinos want in-person assistance when applying for health insurance – Latinos and African Americans were 43 percent more likely to seek in-person assistance than their white counterparts during the initial open enrollment period. So a big part of this effort will be making sure in-person assistance is available for Latinos within their communities, and large-scale Latino Enrollment Summits have proven a successful strategy worth replicating to make that happen!
Best Practices to Replicate:
- Collaborate, collaborate, and collaborate. When multiple organizations are all working toward the same goal, more often than not it will be in everyone’s interest to collaborate on a single event. The whole is greater than the sum of its parts!
- Also, see best practices to replicate from #StateOfEnrollment: National Latino Enrollment Summits: The Value of In-Person Assistance.
For more ideas on how to take your outreach and enrollment efforts to the next level in the coming months, register today for our national conference, State of Enrollment: Getting America Covered, in Washington, D.C., June 16-18.