This post was written by Sarah Dar of the American Muslim Health Professionals (AMHP).
Strategy: AMHP had a two-pronged approach to outreach.
- Grassroots level: Implementing enrollment campaigns in individual states
- National level: serving as a resource via online information-sharing and coordinating National Muslim Enrollment Weekend with a coalition of Muslim organizations
Where and when it was used: Nationwide, January–March 2014
Notable metrics: 81 partner organizations; 119 enrollment events; 27,116 people reached; 1,662 enrollments. Check out AMHP’s infographic summarizing our outreach over 3 months:
How it worked:
- We recruited “Community Liaisons” in multiple states who worked with their local faith communities to host enrollment and outreach events.
- In addition to the Community Liaisons, AMHP reached out to and supported any volunteers or partner organizations willing to work on local enrollment events by connecting them to Navigators in their area and with resources available on our website, including:
- Event planning guides
- Original outreach materials tailored to Muslim communities
- Template flyers, sign-up sheets, etc.
- Jumah Khutba guide for imams to address health and the Affordable Care Act (ACA) during sermons at Friday congregational prayer
- We created an online events page so people could connect to local enrollment events and a dedicated email address to answer questions: email@example.com
- We partnered with national Muslim organizations (such as Islamic Society of North America, Islamic Medical Association of North America, and Muslim Public Affairs Council) to disseminate messaging to their large constituencies
- We partnered with amazing facilitators at Enroll America, the White House Office of Public Engagement, and the Office of Neighborhood and Faith-Based Partnerships
Best practices to replicate:
- We recognized the need for trusted ambassadors from within the religious or cultural community that had relationships to mosques, community centers, religious leaders, and other existing Muslim organizational partners in order to connect communities to Navigators.
- A clear tracking and communication plan was key for the networking component of our work. In order to widely publicize events and encourage attendance, we asked partners to inform us of events they were planning using a very simple Google form. We did the same to facilitate tracking, asking partners to report back on outcomes from their events using a similar form.
- As this kind of outreach campaign was very new to many of our communities, the email address dedicated to answering any questions people might have and connecting organizers to navigators was enormously helpful. Many who wrote with questions about the ACA ended up organizing an enrollment event in their community.
For more ideas on how to take your outreach and enrollment efforts to the next level in the coming months, register today for our national conference, State of Enrollment: Getting America Covered, in Washington, D.C., June 16-18.