A How-To Guide for Helping Consumers Keep Their Coverage

By William Tomasko

Many of us, including the staff at Enroll America, are working day and night to help consumers get covered by the March 31 deadline. But our work doesn’t stop once consumers get enrolled. We know from previous enrollment efforts that enrolling in health coverage doesn’t guarantee that people will stay covered.

This is an area where the work of navigators, assisters, and other community organizations can make a significant difference before March 31 and beyond. The face-to-face help enrollment stakeholders are giving consumers right now should include tips on staying covered.

And the newest issue brief from our Best Practices Institute, Helping Consumers Keep Coverage, can serve as a reference guide when helping consumers understand the steps they need to take to maintain their health insurance throughout the year, and from one year to the next.

Consumers might not know what it takes to stay covered—especially if they haven’t had health insurance before.

Our new issue brief dives into the steps consumers need to take, including:

  • Paying premiums on time
  • Reporting certain life changes throughout the year, like an increase in income or family size, and
  • Reviewing their coverage at the time of renewal.

The issue brief also gives tips to enrollment stakeholders on how to educate consumers about maintaining coverage that meets their budget and health care needs. Strategies include:

  • Establishing systematic ways for staff to be in touch with consumers about upcoming deadlines, such as robocalls, and
  • Developing culturally appropriate and easy-to-read materials that will help consumers understand special enrollment periods and the annual renewal process.

Stay tuned for more information on how to help consumers keep their coverage in the coming weeks and months, and feel free to reach out to us directly for more tips!

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