‘Coverage Is Coming’: Three Weeks to Reach Consumers Before First Enrollment Deadline

By William Tomasko

This week, our Get Covered America campaign is launching a ‘Coverage Is Coming’ outreach push as we count down the days until the first enrollment deadline: December 23.

For the next three weeks, consumers can sign up for insurance to be covered January 1, 2014.

We’ll have more than a thousand events across the country in the next 21 days to help get the word out to consumers about their new health insurance options. From World AIDS Day commemorations and community health summits to holiday toy drives in partnership with local faith leaders, we’ll be reaching consumers to get them the facts they need.

You can get more information on events near you and R.S.V.P. at www.getcoveredamerica.org/events. And if your organization is interested in teaming up with us to reach consumers, you can sign up, and we’ll be in touch.

After the December 23 deadline, consumers will still have until March 31 to get covered later in 2014. And last month, we announced that we’re on pace to reach at least 300,000 uninsured and underinsured consumers in our 11 target states by that March deadline — about 10 percent of the expected enrollment in those states.

Be sure to keep checking in daily for updates on how we — and our partners — are getting the facts to consumers before December 23. Stay tuned!

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