Technology Tuesdays: An Exciting Partnership to Increase Outreach and Enrollment

By Guest Blogger

This blog entry was written by Elisabeth Rodman, Health Policy Analyst at Families USA, and is a part of Enroll America’s Technology Tuesdays blog series.

It’s well known that Americans like to text. In fact, according to the Pew Research Center, three-quarters of adult cell phone owners send and receive text messages.

Today, texting is in the health spotlight, as the Department of Health & Human Services (HHS) announced that it will be partnering with the popular free educational texting service, Text4Baby, to help connect pregnant women and babies with health coverage and information.

What does this partnership mean? It means that more pregnant women will receive important information—via text—about health care and coverage options for their children and themselves. People connected to Text4Baby will learn about Medicaid and the Children’s Health Insurance Program (CHIP), and people enrolling in Medicaid or CHIP will have the opportunity to sign up for Text4Baby.

In a press release, HHS highlights how the partnership will look in different states:

  • Applicants using an online application to apply for Medicaid and CHIP in San Diego will now be able to enroll with Text4Baby directly.
  • The Florida Department of Health will place contact information for both Text4Baby and Florida Healthy Kids (the state’s children’s health insurance program) on the envelopes used to send birth certificates to families with newborns.
  • Oklahoma hospitals are being encouraged to connect new mothers to Text4Baby when they enroll newborns in Medicaid right after birth.

The partnership between HHS and Text4baby creates an easy and accessible avenue for mothers and children to learn about their health care and coverage options.


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