Public Education Resources

Enroll America is committed to helping spread the word about the new coverage options. Our Public Education Resource Center provides easy access to an array of publications and other resources (presentations, handouts, etc.) for stakeholders who are working to develop marketing, outreach and public education campaigns. Let us know if you come across a resource we should add.

Get more information on:

Branding Research

Public Opinion Polling and Focus Group Research

Statewide Marketing and Outreach Plans

Branding Research

California

• Exchange Name and Brand Update and Recommendation, California Health Benefit Exchange, October 2012

Maryland

• Brand Recommendations for the Maryland Health Benefit Exchange, Maryland Health Benefit Exchange, May 2012

Washington

• Research Findings around Naming Washington's Exchange, Lake Research Partners and GMMB, April 2012
• Branding the Washington Health Insurance Exchange, GMMB, March 2012

Public Opinion Polling and Focus Group Research

General Resources

• Informing Enroll America's Campaign: Findings from a National Study, Enroll America and Lake Research Partners, January 2013
• Audience Segmentation for the Emerging Health Insurance Marketplace, Office of Communications Centers for Medicaid & Medicaid Services, December 2012
• Preparing for 2014: Findings from Research with Lower-Income Adults in Three States (Alabama, Maryland, and Michigan), State Health Reform Assistance Network, June 2012
• Results of CVS Caremark Survey on Consumers' Knowledge of Exchanges, CVS Caremark, June 2012

California

• Final Report: A Qualitative Study of Uninsured and Individually Insured Californians, NORC at the University of Chicago, December 2012
  • PowerPoint Presentation: A Qualitative Study of Uninsured and Individually Insured Californians, NORC at the University of Chicago, December 2012
• California Coverage Campaign Initial Focus Group Research Findings, NORC at the University of Chicago, May 2012
• Medi-Cal at a Crossroads: What Enrollees Say About the Program, California HealthCare Foundation, May 2012

Minnesota

• Minnesota Health Insurance Exchange: Exchange Communications - Market Research Findings, Salter Mitchell, July 2012
• Minnesota Health Insurance Exchange: Exchange Communications - Preliminary Market Research Findings, Salter Mitchell, June 2012

Vermont

• Results of a Statewide Survey on the Exchange in Vermont, Lake Research Partners, April 2012

Statewide Marketing and Outreach Plans

General Resources

• Public Education and Outreach: Who's Leading the Way?, Enroll America Webinar, August 2012

Arkansas

• Work Plan (see page 3 for outreach work plan), Arkansas Health Benefits Exchange Partnership, December 2012

California

• California Health Benefit Exchange: Outreach and Education Grant Program, California Health Benefit Exchange, September 2012
• Statewide Marketing, Outreach & Education Program: Final Design Options, Recommendations and Work Plan for the California Health Benefits Marketplace, Ogilvy Public Relations, Richard Heath and Associates, Ogilvy & Mather, MeringCarson, Runyon, Saltzman & Einhorn, Hill & Company Communications, Imprenta Communications, NORC at the University of Chicago, June 2012
• California Health Benefits Marketplace Marketing, Outreach & Education and Assisters Program - Discussion Draft, Ogilvy Public Relations, Richard Heath and Associates, Ogilvy & Mather, MeringCarson, Runyon, Saltzman & Einhorn, Hill & Company Communications, and Imprenta Communications, May 2012

Colorado

• Presentation on Outreach and Education Activities, Colorado Health Benefit Exchange, January 2012

Connecticut

• Connecticut Health Insurance Exchange Consumer Outreach and Education Program, Mintz & Hoke, April 2012

District of Columbia

• Strategic Communication Plan for the DC Health Exchange, The Crider Group, November 2012

Maryland

• Maryland Health Benefit Exchange - Communications and Outreach Plan Update, Maryland Health Benefit Exchange, June 2012
• Maryland Health Benefit Exchange - Final Report, Weber Shandwick, November 2011

Minnesota

• Minnesota Health Insurance Exchange - 2012 Integrated Marketing Communications Plan, Minnesota Health Insurance Exchange, January 2012

New York

• Exchange Blueprint (Section 2.3 - Outreach and Education), New York Health Benefit Exchange, October 2012

Oregon

• Cover Oregon Outreach and Communication Plan (see pages 38-86 of the Board Document), Cover Oregon, November 2012

Vermont

• Outreach and Education Plan, GMMB, November 2012